Fun happens here.

We measure days in smiles, not minutes.
Launching March 1st
Into new waters.
Gear up for the 2024 boating season and don't miss what's next from MISSION.
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REEF WAter Mats
The original.
The best.
Experience the ultimate in inflatable fun with our high-quality, best-in-class water mats.
The weather is lookin' good!
Don't wrestle with gear in the sun. Our time outside is limited, so let’s make the most of it.
Bring it. Inflate it. Anywhere.
They're our most portable floating mats yet.

Get on your boards, and ride.
It’s easier than ever to get out and explore.
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Episode 4

Let's give some shi* away!

Minnetonka Mark and the MISSION crew saddle up and head down to Austin, Texas to visit the notorious Lake Travis. Turns out, Southern Hospitality ain't no joke – and we didn't know quite how to respond except by giving away a ton of free gear!



We create thoughtfully-designed outdoor products, so you can fully immerse yourself in the moment. This isn’t just any other gear. We’d never put our name on a roll of foam and call it a lake float. We create the gear we want for ourselves—relentlessly researching, testing, and improving every item that bears the MISSION name. Our gear endures the test of time, withstands years of fun, and forges moments you will never forget.

It’s not a short answer! But, if you want to accessorize your boat for a day on the water, we’ve got you covered. From boat mats, paddle boards, and wakesurfing boards to boat fenders, towels, and sunglasses, MISSION makes the best boat accessories. Browse all the must-have MISSION boat accessories and water gear here!

When it comes to selecting a boat mat, it’s all about the ease of inflatables. REEF inflatable mats are designed to fit every need so you can make the most of your day at play. From a water mat perfect for two, to a floating island that will be the center of the party on the water, we have something for everyone. Check out our inflatable boat mats today.

If you're looking to upgrade your boat stuff, you're in the right place. Whether you need fenders and bumpers that look awesome on your boat or a floating mat that you can easily store in the boat locker, we’ve got you covered. Or, check out the best beach towels around (quick-drying microfiber!) that are perfect for a day on the lake.

We started out by making wakesurfing more accessible to people who owned older “non-surf style” boats with our patented DELTA wakesurf shaper. This was the boat accessory that started it all. Whether you are new to the sport or avid wake surfers like us, we have the boat accessories you need for a fun day on the water. We continue to innovate with new wakeshaper technology, ballast bagssurfboardsboard sockssurf ropes, and much more wakesurfing gear. The best part? We’re just getting started.